If you are a store owner or a store manager then you will constantly be trying to get more people to start shopping at your store. This means that you will have to start focusing more on customer satisfaction and feedback so that you are able to improve on the stores working and any policies that it might have that hold back greater customer attendance. To make sure that your customers are happy and satisfied, you need to ask them their opinions about the services that are provided and what you can do to help make them come more often. Quite often small fixes are the only things needed to make customers happy but they still really appreciate you putting in the work. If you find it difficult trying to get feedback from them , you can always follow the method that super market chain Kroger used to get better customer feedback. They basically set up a website called www.krogerfeedback.com where they asked their customers to log on and give feedback if they have made a purchase in the past seven days.
This helped increase the amount of feedback given for two reasons. It is a lot more convenient to simply give feedback once home on the internet rather than filing out a paper on a clipboard. It is also easier to store that feedback for later use. The other reason is that Kroger used reward systems where they would give small prizes and discounts to relevant feedback givers. They would also give out bigger prizes, redeemable cash cards, and sweepstakes for customers who give good and helpful feedback. With it all being linked to the cash receipt, only recent and relevant customers are able to take part and give feedback, making sure good and helpful changes come to their stores.