Hiring a Social Media Consultant: What to Look For

Every company now has some sort of social media account now and for good reason. It is now the day of the internet and good social media marketing is key to a successful business. Hiring a social media consultant is the first step you need to take because they can divert online attention towards you and ultimately have more traffic moved towards your business.

It is important to hire a good social media consultant and the rest of this article will focus on what you to look for and consider when you are hiring a social media consultant.

  • You need to do some research of your own first. Look through all their business and online profiles and see how they come across there, check for their likes, retweets, pictures shared, how quickly they respond etc. You need to make sure that their own online business profiles are thorough and well-managed before they can be ready to handle your business’s. Ben Wynkoop is a renowned social media consultant and if interested, you can always check Ben Wynkoop on LinkedIn for a better idea of his business profile.
  • You need to ask them if they are familiar with your target market and if they understand the industry your business is affiliated with. You can quiz them in their knowledge regarding both these things for a better idea.
  • You can always ask for a list of their current and previous clients and visit their online profiles and even call/email them regarding their experience with said social media consultant so that you get the entire story.
  • Ultimately it comes down to analytics. You need to ask them which ROI tool is used by them, do they opt for standard methods like Klout or Google Analytics etc. or do they have their own custom tracking system. You can then opt for the option that you feel will best suit your business.