Common Mistakes Companies Tend to Make While Conducting Penetration Testing

If you are already not aware, in the recent times there have been a lot of cyber crimes and hacking attacks that have been happening more actively. In order to counter that, the IT experts are trying their best to get the best possible solution in place so as to avoid hackers from breaching the security system and getting access to sensitive information or any kind of personal information. There are many businesses that also have to take care of this so as to protect their data from getting in the wrong hands. In order to avoid cyber crimes like hacking and all, the company starts by hiring ethical hackers and conducting what they call penetration testing or ethical hacking.

Although the hiring of ethical hackers is done for the purpose of getting that measure of security that they need but they end up making some mistakes related to it which could potentially leave their data in danger. So if you want to know about these mistakes click on this link and stay tuned. With that being said, following are some of the most common mistakes companies tend to make while conducting penetration testing, check them out below.

Relying on IT Expert

If you are planning on protecting your business by not hiring a group of ethical hackers. Instead, you want to rely on the already hired team of IT experts then you are mistaken if you think they will be able to find a work around for your problem. The thing is while you are relying on IT experts you are essentially relying on someone who has little to no experience of penetration testing. Not every IT expert has expertise on the subject of ethical hacking so be very careful about it otherwise your security system won’t be able to handle a cyber attack.

Designing Your Business Card

You have probably noticed from a young age that your father or anyone who used to run a business would have business cards that they would hand out to people that they would meet for the first time. So, if you have decided to run a business of your own, you also need to make sure that you have your own business cards that you carry around with yourself at all times. Having your own business card can really help establish business relationships and becomes a great source of marketing as well.

It is important to stress on your business card design because your business card, much like the logo of your company, does give off a strong first impression, so you need to make sure that it stands out in a good way. Your best option is to for something very minimal. You need your business card to not have any designs or unnecessary writings. It should simply display your business, your name and position along with the necessary contact information. Anything else beyond that is unnecessary and will end up crowding the card.

Moving onto fonts, you want to make sure that the font size is readable, and that the type of font you choose is also easily readable and looks professional. Opting for cursive or other different types of fonts or different colored business cards really work only if you have a business that is of that nature, like a baking business or so on. In terms of the material of your card, metal business cards are now becoming popular, and if you want to look at potential designs, you can check out However, the more traditional option for business cards is to be made out of good quality, sturdy paper or plastic.

Improving Stores

If you are a store owner or a store manager then you will constantly be trying to get more people to start shopping at your store. This means that you will have to start focusing more on customer satisfaction and feedback so that you are able to improve on the stores working and any policies that it might have that hold back greater customer attendance. To make sure that your customers are happy and satisfied, you need to ask them their opinions about the services that are provided and what you can do to help make them come more often. Quite often small fixes are the only things needed to make customers happy but they still really appreciate you putting in the work. If you find it difficult trying to get feedback from them , you can always follow the method that super market chain Kroger used to get better customer feedback. They basically set up a website called where they asked their customers to log on and give feedback if they have made a purchase in the past seven days.

This helped increase the amount of feedback given for two reasons. It is a lot more convenient to simply give feedback once home on the internet rather than filing out a paper on a clipboard. It is also easier to store that feedback for later use. The other reason is that Kroger used reward systems where they would give small prizes and discounts to relevant feedback givers. They would also give out bigger prizes, redeemable cash cards, and sweepstakes for customers who give good and helpful feedback. With it all being linked to the cash receipt, only recent and relevant customers are able to take part and give feedback, making sure good and helpful changes come to their stores.

Choosing The Right Number For Your Business

When you’re starting up a new business, you need to make sure that you’re ready to interact with your customers. You need to be ready with your game plan on marketing, customer service and above all else, you need to be available for your customers when they call in. A lot of small businesses use ordinary numbers which gets the job done but if you’re trying to cover all your bases from the get go, these numbers are going to hold your business back from its full potential later on.

What you need to do is to buy 1300 number for your business from the very get go. These numbers have a prefix of 1300 in them and are used by many Australian businesses for very good reasons. For starters, these number are a mark of good businesses; when your partners and customers read that your number beings with 1300, they automatically see you as more professional.

Asides from making that good impression on others, you gain many benefits from this kind of a number. These 1300 numbers aren’t restricted to a single area, which means that no matter where your business might move to in Australia, you can still use the same number to stay in touch with your business. This makes it easier for you to expand your business whenever you get the opportunity since you won’t have to worry about losing touch with customers.

Another reason why a 1300 number is the best option for your business is that it actually promotes your business. These numbers can have words embedded in them which your customers can dial using alphanumeric keypads. This way, they’ll memorise your number at a glance and since you can embed your business’s title in the number, you’re promoting your new business’s name.

Restart The Sale

Something that takes quite some time to get through are taxes and small business owners have a lot more on their plate before being able to save some time to sit down and do them. The bookkeeping itself can get cumbersome and binding to the many people out there who are running things. Although good quality bookkeeping can keep the hassle of taxes down a bit, it’s still sometimes just in over your head and doesn’t save as much time as one would have hoped. These are the kinds of things that a large business or a small one would have to deal with very often.

You can find 10 hours of time eaten up by one complicated task to another. Add on to those other commitments that you have and you can count a whole day wasted just worrying about it. At the very least, business owners can find respite by handing many financial situations to an accountant that’s been trained to deal with them. The ACT Group knows accountants like these aren’t easy to come by and have taken it upon themselves to ensure that business owners everywhere manage to grow their company by taking the logistics off the table and bringing it back in a much better format.

The reports of a good accountant can help make your business plan much flexible. Incorporating their feedback, you’ll know exactly where you stand financially and how you can proceed later on. Accountants might be thought to be too expensive to hire but when you factor the time a task would take someone days to finish could be done in hours by a qualified accountant. Keeping these kinds of matters sorted and representable is what it’s all about after all. The better the accountant, the better the profits.

Start Designing Your Sales Funnels Yourself

For an online marketer, one of the most important elements of their online setup is their sales funnel, a sales funnels job is to gather your target audience’s email addresses and then start sending them offers and information that is meant to capture their interest and draw them towards buying from you. If your sales funnel is truly effective then once someone enters it they become potential customers for as long as they do not change their email address. Since a sales funnel holds so much importance you should never outsource its creation and management to someone else.

Nowadays you do not even need to have any technical abilities to create a sales funnel, there are loads of great tools out there that simplify the design process, currently the best sales funnel creation software out there is ClickFunnels, it consists of a wide range of tools that can be used to design a fantastic sales funnel without the need for any coding at all. ClickFunnels is completely click based and has a really small learning curve, with the right guidance you can become an ace at designing sales funnels in no time.

There are a lot of places from where you can get guidance and courses that teach you how to use ClickFunnels, but not all of them are worth reading. Proficow offers the simplest universal ClickFunnels guides and courses for 100% free, just click here, follow a few simple steps and you will have access to a gold mine of information that can make your use of ClickFunnels a lot more efficient. You can learn further details about Proficow’s courses and what to expect from them at the blogsite, you can also find plenty of other useful information there as well which can help you improve your online marketing startegies.

Never a Better Chance

A good website shows professionalism as well as giving your growing company a presence on the internet. Companies that fail to make good use of the utility of the world wide web will find themselves steadily declining as they are outshined by their competitors who ensure that even if they don’t have a physical location, their business booms through the use of the utility of the internet. A lot of organizations have come to splendid fruition by being able to draw attention of others through unique and recognizable brand names that paved the way to their success and a website on the world wide web is the very foundation upon which they would stand to achieve their place among their competitors.

Apart from all of that, a web design company like SMDesign Studio can modify your website to your needs. If you have plans for changing or adapting to the current trends, the website is one of the quickest and most efficient ways to ensure that you show your clients that. Interaction with the consumer base is very important. A web design company as such takes the measures as such to ensure that they understand the fundamentals of what you have in mind are able to portray that the way you want them to on the website.

If you have to explain it, it’s probably not as intuitive as you would’ve though it to be. Navigation and ease of use are fundamentals of a good website. Meeting customer needs are sometimes painful and difficult to try to meet, one of the things that a web design company would understand in its entirety. They’ll have to do exactly that with you after all. So, why not leave these kinds of matters to those with the inherent knowledge to engineer your website?

Leave Your Lead Generation To The Experts

Lead generation is a core part of any kind of marketing campaign, it also consumes a lot of resources and if done right, always pays you back in the long run, but unfortunately, many companies do not give this part of marketing enough importance and as a result, they end up being unsure about when will their next sale happen. If you are a business to business organization then you should outsource your lead generation to an experienced third party rather than experiment with it yourself or allocate valuable manpower to its working.

One of UK’s biggest and established lead generation experts is Tangible Results; a business to business marketing company with more than 2 decades of experience in its field. This company has perfected its method of generating leads, setting up appointments and helping organizations form and maintain durable bonds with their clients. Tangible Results is an expert when it comes to carrying out market research and identifying not only potential clients, but also strategies that would have the highest chances of resulting in a sale occurring. One of the secrets behind this firm’s years of success is the fact that it has a workforce that loves what it does.

Tangible’s personnel are all highly motivated and highly experienced, they make sure to do their best for every customer that comes their way and help them with successful and fruitful lead generation. You can read up about how Tangible Results goes about lead generation at, along with several other services that they provide, all of which are bound to help you take your business to business marketing to the next level and help you increase sales considerably. When it comes to marketing, having someone who is well-acquainted with the environment in which they operate is essential.

Getting a Workplace Phone

Communications are a very important part of any business regardless of its size or what the business hopes to achieve. Communications is the backbone of the company and is the factor that assures all goes well and according to plan in any business. Your needs are conveyed through conversations with other workers, your clients, and your customers and without any clear communications all of that is simply impossible. So while it is important for any and every company, it is especially important for a small business that is trying to set itself up and wants to achieve some sort of clarity and order amongst its own work force and have clear relations with its clientele. Regardless of whether you are just setting up shop or if you are a small business trying to expand and grow in to a bigger operation, you will need a good phone system established for your company to assist you in reaching your aims.

It can be very hard to choose and know what type of telephone service and system is best suited to a small business. With the huge variety that is available to you from which you can choose you might get confused about what you want and need. You need to know the system that is best suited to you, know the brands that provide that system, and then also know about after care and the best after care services. You will need the help of a professional like Nexgen.

Nexgen office phone systems are chosen according to each specific business and their needs. Nexgen aims to get you the best system and the best brand that is suited specifically to you and your needs as an up and coming business. Get the help of the best telephone experts in all of Australia.

Choosing Your Supplier/Equipment

Starting your own business is by no means an easy task. Society tends to glorify the aspect of “not being answerable to anyone” since you are your own boss. However, they tend to forget that there are ten other problems that you have to deal with. Getting the necessary resources to be able to start a business completely from scratch isn’t easy. A lot of ideas are rejected by banks and aren’t even able to kick off because of this.

If you did happen to manage getting your idea approved and getting the money you need, you need to be smart in how you use it. Getting the right equipment or supplier is very important or else your quality will suffer and you won’t get positive feedback. So, we are going to help you decide how to choose on a supplier.

• First of all, you need to ask them for their necessary credentials. This means asking for their certification or license to be able to supply the goods that they offer. This serves as proof that they are getting their equipment/supplies through the right channels.
• Experience isn’t as important a factor but it should still be weighed in since more experienced suppliers are capable of handling different types of orders and catering to different needs.
• Check for customer feedback. This can be done by contacting their previous clients or by posting in different online forums.
• The quality of their goods and equipment is important. Your supplier giving you a guarantee as well as a warranty for their equipment is strongly recommended and is a major plus point.
• Find out if they provide any privileges to regular clients. Some suppliers offer a discount while some may give you sample equipment. For example, you have slurry samplers by Dual Valves as a privilege or just to help you try out the product before fully committing to it.

Why Use a POS System

For those of you who are not familiar with what point of sales systems are or what they do, it is a software set up that is widely used in many small and large businesses alike as it is helpful when keeping track of your sales, the cash flow in and out of the shop, and it even tracks the inventory items that are available. The computerized point of sales system can immensely help you with your businesses bookkeeping. It is so efficient you will find most of the retail shops and restaurants that you go to will have already gotten it installed and use it for all their inventory and cash checks.

Now some of the readers might wonder how this computerized program is any better than simply taking notes in a notebook about the daily sales and the amount and type of items that have been sold, or just using an excel sheet on Microsoft office and adding a few equations to make it easier too. To some people who like to run things the old fashioned way it might just seem like a fancy new gadget that does not really do much at all. However these people first need to realize that moving away from the old fashioned way might not always be bad especially as businesses become more and more modern. Secondly, they need to focus on the fact that the POS system does actually have a lot of benefits that you do not get from an excel sheet or by writing in a piece of paper in a notebook.

Using a POS system has lots of different benefits, some of them include the fact that the system can be used as a credit card device, and that it makes communication very easy for people in the shop.

Hiring a Social Media Consultant: What to Look For

Every company now has some sort of social media account now and for good reason. It is now the day of the internet and good social media marketing is key to a successful business. Hiring a social media consultant is the first step you need to take because they can divert online attention towards you and ultimately have more traffic moved towards your business.

It is important to hire a good social media consultant and the rest of this article will focus on what you to look for and consider when you are hiring a social media consultant.

  • You need to do some research of your own first. Look through all their business and online profiles and see how they come across there, check for their likes, retweets, pictures shared, how quickly they respond etc. You need to make sure that their own online business profiles are thorough and well-managed before they can be ready to handle your business’s. Ben Wynkoop is a renowned social media consultant and if interested, you can always check Ben Wynkoop on LinkedIn for a better idea of his business profile.
  • You need to ask them if they are familiar with your target market and if they understand the industry your business is affiliated with. You can quiz them in their knowledge regarding both these things for a better idea.
  • You can always ask for a list of their current and previous clients and visit their online profiles and even call/email them regarding their experience with said social media consultant so that you get the entire story.
  • Ultimately it comes down to analytics. You need to ask them which ROI tool is used by them, do they opt for standard methods like Klout or Google Analytics etc. or do they have their own custom tracking system. You can then opt for the option that you feel will best suit your business.

Making Your Team More Productive in The Digital Era

As it seems you have your own team of geeks at home or in your office. And that’s good.

You know, working with other like-minded individuals can really push you out of your comfort zone and allow you to reach higher places.

But there’s a serious problem… your team is lacking of great levels of productivity.

They are doing well, but, you know they could be doing better if they were more productive. And well, this is also affecting you.

You need to make your team more productive, and this short guide will show you how you can do it.

The Internet Is Gold:
If your team is working slow and getting stressed, then it may be because the internet connection is not that good. If so, you need to solve it by getting a good router and a decent plan from your internet provider.

And yes, you can also get a budget router and make it work. Just make sure it’s not cheap as hell, because it may cost you the performance later on the day, and this will make your team annoyed and less productive. And this is exactly what you have to avoid.

If you want to make them more productive, then you need to ask yourself how often you allow them to rest. For real, you should allow them to rest 5 minutes per every hour worked, or even 10 minutes.

These short breaks will do them very well, as it will allow them to focus for a longer time and be more productive.

If you want to grow your company to the next level, then you need to be a more responsible leader. That’s what you need to do, so just get your hands to action.